ABOUT ME
I’m a seasoned designer, art director, and content creator with over 17 years of professional experience.
I’ve done work with automotive, retail, beauty, B2B tech, real estate, natural and organic food, airlines, consumer tech, and textiles/soft goods. My career has taken me from New York City to San Francisco. I currently reside in the Twin Cities metro area with my husband, son, 6 chickens, and a tiny dog.
Portfolio available on request.
I’m fluent in Adobe Creative Cloud (Photoshop, Illustrator,
InDesign), Mailchimp, Squarespace, Microsoft Office, Sketch, InVision, WordPress and have a strong aptitude for learning new software
I’m also versed in content creation, digital strategy, prototyping, basic HTML/CSS, UX/UI, responsive digital design, website management, photography, graphic design, print production, video editing
Team Management tools I’ve used include: Slack, Basecamp, Asana, Trello, and various others
I have a special interest in fine arts & sewing/quilting, basically all things craft.
WORK EXPERIENCE
- 2021-present
Member Experience Manager: The Modern Quilt Guild
I currently oversee the redesign of the MQG’s website, along with managing and creating content for all current digital properties for the MQG.
- Jan 2020-July 2020
Creative Director: Stock & Field
Oversaw a team of designers that executed all creative output, including the biweekly print ad, social media management, website development, and all email campaigns. I wrote all marketing copy. Also made cool swag and became the office printer technician defacto. Reporting to the CMO, I worked within budget and tight deadlines to keep things running smoothly.
- 2018-2021
Owner: Field Trip Quilting Studio
I’m a longarm quilter and run a small business finishing quilts out of my home.
- 2011-present
Freelance Senior Art Director/Designer
Clients include WHM Creative, The West St. Paul Reader, WSP Pride in the Park, April Six, Monaluna, Ootem Advertising, Tradeshift, Promise Pet Club, CHI Wunderman, Best Buy, Yerdle, Sidecar Agency, The Lacek Group, Pocket Hercules, mcgarrybowen & various pro-bono clients
- 3/2014 – 3/2015
ACD, Brand & Digital Marketing @ Sindeo
Oversaw all creative and design for a mortgage start-up in the Bay Area. From office design to tradeshow swag, I did it all. I also worked with UX designers to model their product and design the first interface.
- 9/2012–8/2013
Art Director @ Carmichael Lynch
General maker of things for clients including Subaru, Trane, JackLinks, DSM, Tempur-Pedic, and Carmichael Lynch Spong.
- 8/2007–6/2010
Marketing Director @ Mississippi Market Natural Foods Co-op
At Mississippi Market, I was in charge of all external and internal marketing, including a rebrand of the store and the opening of a second location. I helped create brand standards. I was the editor of the bimonthly member magazine, overseeing design, content, and distribution to over 11000 members. I created content and maintained the store’s website, social media accounts, and blog. I ensured that all cashiers were fluent in membership requirements, and coordinated the member drive. I also was the point person for all member communications and issues. All external events and sponsorships were planned and executed by me. I oversaw the annual advertising budget, creating, placing, and managing all external advertising.
- Past Lives
2001–2007
Bartender, server, musician, Montessori school aid, Americorps*VISTA volunteer, traveler, student, house painter, bike-rider, event producer, phone bank operator, barista, retail clerk, groupie, dishwasher, grocery stocker
CONTACT
darcialexis@gmail.com
ADDRESS
St. Paul, MN