graphic design

content creation

art direction

digital design

strategy

Get intouch.

ABOUT ME

I’m a seasoned designer, art director, and content creator with over 15 years of professional experience.

I’ve done work with automotive, retail, beauty, B2B tech, real estate, natural and organic food, airlines, consumer tech, and textiles/soft goods. My career has taken me from New York City to San Francisco. I currently reside in the Twin Cities metro area with my husband, son, and tiny dog.

Portfolio available on request.

I’m fluent in Adobe Creative Cloud (Photoshop, Illustrator,
InDesign), Mailchimp, Squarespace, Microsoft Office, Sketch, InVision, WordPress and have a strong aptitude for learning new software 

I’m also versed in content creation, digital strategy, prototyping, basic HTML/CSS, UX/UI, responsive digital design, website management, photography, graphic design, print production, video editing

Team Management tools I’ve used include: Slack, Basecamp, Asana, Trello, and various others

I have a special interest in fine arts & sewing/quilting, basically all things craft.

WORK EXPERIENCE

  • 2018-present

    Owner: Field Trip Quilting Studio

    I’m a longarm quilter and run a small business finishing quilts out of my home.

  • Jan 2020-July 2020

    Creative Director: Stock & Field

    Oversaw a team of designers that executed all creative output, including the biweekly print ad, social media management, website development, and all email campaigns. I wrote all marketing copy. Also made cool swag and became the printer technician defacto. Reporting to the CMO, I worked within budget and tight deadlines to keep things running smoothly.

  • 2011-present

    Freelance Senior Art Director/Designer

    Clients include WHM Creative, The West St. Paul Reader, WSP Pride in the Park, April Six, Monaluna, Ootem Advertising, Tradeshift, Promise Pet Club, CHI Wunderman, Best Buy, Yerdle, Sidecar Agency, The Lacek Group, Pocket Hercules, mcgarrybowen & various pro-bono clients 

  • 3/2014 – 3/2015

    ACD, Brand & Digital Marketing @ Sindeo

    Oversaw all creative and design for a mortgage start-up in the Bay Area. From office design to tradeshow swag, I did it all. I also worked with UX designers to model their product and design the first interface.

  • 9/2012–8/2013

    Art Director @ Carmichael Lynch

    General maker of things for clients including Subaru, Trane, JackLinks, DSM, Tempur-Pedic, and Carmichael Lynch Spong.

  • 8/2007–6/2010

    Marketing Director @ Mississippi Market Natural Foods Co-op

    At Mississippi Market, I was in charge of all external and internal marketing, including a rebrand of the store and the opening of a second location. I helped create brand standards. I was the editor of the bimonthly member magazine, overseeing design, content, and distribution to over 11000 members. I created content and maintained the store’s website, social media accounts, and blog. I ensured that all cashiers were fluent in membership requirements, and coordinated the member drive. I also was the point person for all member communications and issues. All external events and sponsorships were planned and executed by me. I oversaw the annual advertising budget, creating, placing, and managing all external advertising.

  • Past Lives

    2001–2007

    Bartender, server, musician, Montessori school aid, Americorps*VISTA volunteer, traveler, student, house painter, bike-rider, event producer, phone bank operator, barista, retail clerk, groupie, dishwasher, grocery stocker

CONTACT

EMAIL

darcialexis@gmail.com

ADDRESS

St. Paul, MN